Walk down any beauty aisle and you’ll see it everywhere: “natural”. It’s a word that feels safe, pure, and trustworthy — but when it comes to skincare, it doesn’t always mean what you think.
At natrl Skincare, we believe honesty is just as important as efficacy. That’s why all of our formulations are 100% natural — not “natural” in the loose, legal sense, but truly derived only from plant-based, naturally sourced ingredients. Here’s why that distinction matters.
“Natural” Has No Legal Meaning in UK Skincare
In the UK, the word “natural” is not legally defined for cosmetics. This means that any brand can use the term, even if the product contains only a tiny percentage of natural ingredients — with the rest made up of synthetics, petrochemicals, or fillers.
So when you see “natural” on a label, it doesn’t always guarantee the product is free from artificial preservatives, silicones, or other man-made additives.
This loose definition often leads to greenwashing — products marketed as wholesome and eco-conscious, but in reality no different from conventional formulations.
How Certifications Bring Real Clarity
Because the law leaves “natural” open to interpretation, independent standards have stepped in, such as COSMOS Standard – Products must meet strict criteria to be labelled “Natural” or “Organic,” with transparency on ingredient origin and processing.
These certifications help consumers cut through marketing claims. But the truth is, even certified “natural” products may still contain a mix of synthetics alongside naturally derived ingredients, and the cost of certification is prohibitive for small brands, such as natrl skincare.
In the UK, COSMOS accreditation is carried out by the Soil Association.
100% Natural Means 100% Transparent
At natrl Skincare, our promise is simple: if it’s not 100% natural, it doesn’t go in our products.
That means:
* No synthetics – zero petrochemicals, silicones, parabens, or artificial preservatives.
* No fillers – every ingredient has a clear purpose and benefit for your skin.
* Plant-powered purity – we source directly from nature, with careful formulation for performance and safety.
When we say natural, we mean it in the truest sense.
But Natural ≠ Always Gentle
It’s important to note that even natural ingredients can irritate some skin types. Essential oils such as tea tree, peppermint, or cinnamon can be too strong for sensitive skin.
That’s why at natrl Skincare, our focus isn’t just on natural purity, but also on balance, skin health, and careful formulation. Our blends are designed to be effective yet kind to skin — avoiding both harsh synthetics and overly aggressive naturals.
Why the Difference Matters
Choosing between 100% natural and “natural” skincare isn’t just about labels. It’s about:
* Trust – knowing what’s really in your products.
* Integrity – avoiding greenwashing and misleading claims.
*Results – using clean, effective plant ingredients that your skin recognises and thrives on.
With natrl Skincare, you never have to second-guess. We keep things simple, honest, and rooted in nature — exactly as skincare should be.
Final Thought
The beauty industry can be complicated, but your skincare doesn’t have to be. Don’t settle for products that are only “natural” in name. Choose 100% natural, plant-based skincare that’s as clean and transparent as your skin deserves.
✨ Explore the natrl skincare range today and feel the difference true natural purity makes.
Whatsapp us!