Skincare Explained (by Ian Merry) exists to bring rational, evidence-based clarity to the natural skincare conversation.
In a market saturated with fear-driven marketing and vague “clean beauty” claims, Ian provides balanced ingredient analysis, regulatory insight, and formulation expertise — empowering consumers to choose skincare based on function, not hype.
Ian is co-founder of natrl skincare, and a professional Phyto-Skincare formulator, with many years experience in the development and production of high quality, innovative and effective plant based natural skincare products.
He is also the customer facing face of natrl skincare, manning the brand's stalls and pop-ups, as well as running demonstrations and workshops. He hears first hand the problems customers experience with their skin, their needs and aspirations, and the challenges faced in today's world of social media skincare "experts", (their description not his).
He studies all the latest processes and ingredients in the plant based natural skincare field, and is particularly interested in re-use of old recipes and ingredients in combination with state-of-the-art innovations to create effective, yet simple, products.
His use of unusual combinations of plant oils and actives in his formulations, has resulted in some ground breaking products that deliver quantifiable benefits, whilst remaining true to the ethos of plant based is best.
In this blog, Ian will address a broad range of topics, including skincare myths, best skincare practice, ingredients explained, how to deal with skin issues naturally, greenwashing, and lots more.
Please visit regularly, as this section will be updated by Ian personally every week.
If there is something skincare related you would like Ian to discuss and/or explain, please contact him at ian@porehouse.co.uk.
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