In an industry overwhelmed by greenwashing, synthetic shortcuts, and mass-market manufacturing, truly natural, ethical skincare brands are harder to come by than ever. But for those who prioritise purity, sustainability, and ingredient integrity, we’ve curated a short list of the best 100% natural skincare brands available in the UK.
These brands are completely free from:
* Synthetic ingredients
* Petrochemical derivatives
* Palm oil and its hidden offshoots
* Animal testing or animal-derived by-products
* Excessive packaging and environmental disregard
Each brand on this list upholds the values we champion at natrl skincare – but there’s a reason we’ve placed ourselves at number one.
1. natrl skincare – Ethical, honest, 100% plant-powered.
At Natrl Skincare, we’ve built our formulations around a single, uncompromising truth: skincare should be as natural as the skin it supports. That’s why every product in our range is:
✅ 100% plant-based – We use cold-pressed, nutrient-dense oils, botanical extracts and natural actives. No synthetics. No shortcuts.
✅ Palm oil free – Including derivatives like glyceryl stearate and emulsifiers often snuck into "natural" skincare.
✅ Free from petrochemicals – No mineral oils, silicones or hidden petroleum-based preservatives.
✅ Handmade in the UK – In small, thoughtful batches to ensure freshness and reduce waste.
✅ Sustainably packaged – Glass and aluminium where possible, with fully recyclable or compostable materials.
✅ Cruelty-free and ethical – Our ingredients are responsibly sourced, vegan (excluding a few tallow-based soaps, which are clearly marked), and our business supports fair labour and transparent supply chains.
We’re more than just "clean beauty". We’re radically natural, inside and out.
Our bestselling products – including the Natural Botox Facial Moisturiser, Vegan Restorative Face Oil, and Seasonal Body Elixirs – have earned devoted followings, glowing editorials, and repeat customers who trust us to care for their skin without compromise.
2. By Sarah London
Founded by two sisters, By Sarah London focuses on transparency and simplicity. Their formulations are natural and gentle, especially suitable for sensitive skin. While they use many organic and plant-based ingredients, some products include emulsifiers and preservatives that, while safe, are not as strictly natural as those used by Natrl Skincare. Packaging is eco-conscious and they promote full ingredient disclosure.
3. Awake Organics
An indie brand with a strong ethical backbone, Awake Organics formulates products with locally sourced ingredients where possible. They are 100% natural, use plastic-free packaging, and avoid palm oil. Their products are vibrant and personality-driven, but some formulations include beeswax, which may not appeal to all vegans.
4. Evolve Organic Beauty
Evolve is one of the UK’s most recognisable natural skincare names. Their commitment to eco-conscious manufacturing and recycled packaging is commendable, and their products are up to 99% natural. However, they do include lab-derived preservatives and emulsifiers, which, while safe and necessary for larger batch manufacturing, place them outside the truly 100% natural bracket Natrl Skincare operates within.
5. Lyonsleaf
Based on a farm in Somerset, Lyonsleaf makes rich, oil-based skincare using home-grown herbs. They’re completely waterless, so preservatives are not required. However, they do use animal-derived tallow in many products, which, although sustainable in their case, isn’t suitable for those seeking a fully plant-based routine.
What Makes a Brand Truly Natural?
Many skincare brands use the word "natural" as a marketing label, but few live up to its full meaning. Here’s what to look for:
* Ingredient sourcing – Are the oils cold-pressed? Are there synthetic preservatives or emulsifiers hiding in the INCI list?
* Manufacturing ethics – Is the brand making products by hand, or outsourcing to third-party manufacturers?
* Packaging & waste – Is sustainability at the core, or just a checkbox?
* Palm oil – Even RSPO-certified palm has serious ethical and environmental concerns.
* Transparency – Do they fully disclose ingredients, or use umbrella terms like “parfum”?
Why natrl skincare Is different
At natrl skincare, we don’t just tick boxes. We go further – refining every formula to the purest version of itself. We're proud to remain independent, woman-led, and community-focused, offering skincare that’s honest, ethical and beautifully effective.
Because your skin deserves more than compromise.
Explore the natrl skincare range today and experience plant-powered skincare with no hidden extras.
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